The adoption of NFC and QR technologies for product tracking is a significant step toward enhancing transparency, safety, and trust in the supply chain. This approach can contribute to sustainable business growth and strengthen brand presence in both domestic and international markets.
In recent years, technological advancements have played a crucial role in improving the supply chain and enhancing consumer trust. Among the most practical innovations in this field is the use of NFC (Near Field Communication) and QR codes for product tracking. These technologies allow both consumers and producers to quickly and accurately access product information, ensuring transparency from production to delivery.
Product tracking refers to the ability to trace the journey of a product from manufacturing to the end consumer. This process is particularly important in the herbal medicine industry, where ensuring the authenticity, quality, and safety of products is essential in both domestic and international markets.
Quick Access to Product Information: By scanning a QR code or using NFC, details such as production date, harvest location, ingredients, and health certifications become instantly available.
Combating Counterfeiting: These technologies increase the ability to detect fake products.
Enhancing Customer Trust: Transparency leads to greater customer loyalty to the brand.
Efficient Supply Chain Management: Manufacturers can monitor production and distribution in real time.
In herbal medicine, ensuring product quality and authenticity is vital for consumer health. QR labels or NFC chips on packaging allow buyers to view full product details with just a scan or tap. This feature provides a competitive advantage for export companies, as compliance with international standards and transparency is essential for entering global markets.
The adoption of NFC and QR technologies for product tracking is a significant step toward enhancing transparency, safety, and trust in the supply chain. This approach can contribute to sustainable business growth and strengthen brand presence in both domestic and international markets.
