With the global rise in demand for herbal medicines and health-oriented products, many research teams and innovators in Iran and across the region are turning their scientific breakthroughs into commercial ventures. Yet, one of the main challenges facing pharmaceutical startups is the lack of a clear and sustainable business model.
With the global rise in demand for herbal medicines and health-oriented products, many research teams and innovators in Iran and across the region are turning their scientific breakthroughs into commercial ventures. Yet, one of the main challenges facing pharmaceutical startups is the lack of a clear and sustainable business model.
In this context, designing a business model based on the Business Model Canvas (BMC) has become a vital step for ensuring a company’s success in this competitive and highly regulated sector.
A business model outlines the core elements of a company—from its target customers and value proposition, to its cost structure and revenue streams. In the pharmaceutical industry, where trust, compliance, and long development cycles are key factors, a robust model helps companies align science with sustainability.
Health innovation hubs and accelerators such as Padideh Giah play a major role in supporting startups through consulting, mentorship, and market insights. From identifying strategic partners to navigating the regulatory landscape, these accelerators guide pharmaceutical teams from lab to launch.
If you are a biotech startup, university-based research team, or natural product entrepreneur, your journey toward success starts with a well-defined business model. It not only clarifies your internal strategy but also improves your credibility with investors and regulatory bodies.
